Stories by Shraddha

A quick snapshot

I was the first creative strategy lead at both TikTok and Spotify in India — which is a fancy way of saying I walked into empty rooms and figured things out.

​

I've built campaigns for brands like Unilever, P&G, Meta, L'Oréal, Amazon, Google, Tinder, Galderma, Marriott, HDFC, H&M, and more across audio, digital, creator ecosystems and live experiences. Some of that work has picked up a Gold at the Indian Digital Marketing Awards, a Silver at ET Brand Equity.. and more!

​

But honestly, what gets me going is the craft. The thrill of cracking a brief. Turning a platform feature into a cultural moment. Be it writing for television, developing creative solutions for digital or writing long-form marketing content. Storytelling is my jam. I'm vehemently trying to find my voice in this age of newer mediums and disruption. 

​

When I'm not doing that, I'm probably fangirling about an indie film nobody's heard of.